It was in 2010 when a student in our writing center complained about her procrastination habits: “For me, you should open at night, because this is when I eventually get started and would need a writing center”. This student’s comment came up at our next team meeting, and suddenly an idea took shape: “A Long Night against Procrastination”. “Long Nights” are very popular in Germany. We have “Long Nights of Museums”, “Long Nights of Science” or “Long Nights of Sports”, all designed to attract attention through offering events at unusual times.
Obviously this idea works, because shortly after we announced our Long Night, the writing center’s phone began to ring and wouldn’t stop until our event started. All of the important German newspapers suddenly wanted to report about our writing center and its Long Night. A TV team occupied our rooms, and radio reporters were everywhere, so that we had to hold a press conference. The press conference provided us the unique opportunity to talk about writing center work in detail, and several reporters stayed all night long to experience what we had claimed: that we would provide a serious work atmosphere, profound writing consulting and, nevertheless, a fun event. The newspaper “Der Spiegel” later wrote that the night was reminiscent of a pajama party but was a serious event at the same time.