Avoid unnecessarily inflated words

While a large vocabulary is useful, you should try to avoid using inflated diction if a simpler phrase works equally well.

Examples

Inflated: cognizant of
Simple: aware of, knows

Inflated: facilitate
Simple: help

Inflated: impact on
Simple: affect

Inflated: implement
Simple: start, create, carry out, begin

Inflated: subsequent to
Simple: after

Inflated: utilize
Simple: use